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Bloodhound SSC

Smart Connectivity supports BLOODHOUND SSC 1000mph world record preparations. Southern Communications support over 10,000 visitors and global media streaming for the first Bloodhound SSC test run.

The BLOODHOUND centres on BLOODHOUND SSC, a supersonic car propelled by both a jet engine and a rocket, designed to reach 1000mph and set a new World Land Speed Record. The project is one of the largest Science, Technology, Engineering and Mathematics (STEM) projects in the UK and core to the project is the mission of sharing this engineering adventure with a global audience, using big data capture and machine to machine communications, underpinned with robust capable communications.

The very first test run, an important milestone in the preparation for the record attempt, attracted significant media coverage and public interest, with over 5000 visitors coming to Newquay Airport in Cornwall to see the car.

The Challenge

The Southern Communications on the ground team set out to meet the challenge of delivering a reliable WiFi network, with enough capacity for visitors and media. Added to the challenge was the remote location, where internet connectivity was not readily available and short timescales, as the exhibition hall was a temporary environment that would only be ready 5 days before the event.

The Southern Communications Solution

The remote location of the test site meant that a bespoke solution was required to ensure sufficient bandwidth could be guaranteed.

A combination of new circuits, multi tenant solutions, metro hubs and WiFi for high volume deployments were rolled out. Working closely with Openreach, Cisco and the Efar NoC, the network supported the media requirements for national and local television coverage, global streaming and a high level of social media activity from visitors, with extreme peaks in traffic when the car finished its run.

“The Southern Communications solution enabled us to share our successful test-runs with thousands of people – without a hitch.” 

Tony Parraman, BLOODHOUND Team

Bloodhound ssc case study vehicle

Working closely with Openreach, Cisco and the Efar NoC, the network supported the media requirements for national and local television coverage, global streaming and a high level of social media activity from visitors.

SMART-Hubs provided portable remote site connectivity across the shop, media centre and exhibition hall to deliver the reliability and bandwidth required to meet the needs of the visitors, vendors, media and BLOODHOUND Team.

The SMART-Hub technology gave complete visibility of the network, which meant traffic could be prioritised and controlled – allowing the most important to take precedence.

During the event the system handled over 115Gb of data transmitted to over 1000 connected WiFi devices and a worldwide audience of millions.

Southern Communications, using the Efar network, provided a resilient, cost effective, short-term solution to ensure this important,large-scale, bandwidth-hungry, momentous event ran without any connectivity issues.

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